What Is a Realtor Bio?
In a few words, a real estate agent bio is a short note about their experience in real estate and a short description of why they are the one the client should choose. Usually it is put on the homepage and social media profiles.
Your real estate agent bio does a lot more than introduce you to potential clients. It helps buyers and sellers determine if they’ll use your services for their real estate needs.
Today, 62% of real estate agents spend at least an hour a day on marketing or advertising to promote their company. Advertising is great for attracting business, but the place to make a personal connection is in the biography.
While your website may focus on available properties and past successes and satisfied clients, your bio is where your education, experience, skills and story can truly shine. It’s also where you can establish your personal brand while making a human connection with website visitors.
How to write a real estate agent bio
Writing a compelling bio for your website and social media profiles might turn out to be crucial for getting the client to contact you. While some real estate agents want to focus on their expertise in the market, others prefer to speak to clients’ emotions and tell more about their personal story – why they are in the business and what motivates them in their real estate career. The information you put on your bio will be determined by who is your target audience, what types of property you sell and what area you operate in.
There are some foundational elements that go into writing a real estate agent bio. Realtors should include information about qualifications, personal background, specific way they work with clients, local expertise and community involvement. Statistics, certifications and client testimonials should also be added to build social proof and establish credibility with potential new clients.
Before you proceed to writing your bio, think about what it is you really want your readers to know about you? What makes you stand out from the crowd? Your narrative plays the main role here, so we have put together a list of ideas, useful realtor bio tips and real estate agent description examples that will help you tell the story about your career, present your unique value proposition and convincingly describe the way you help people buy or sell homes effectively.
Tell a story
Humans are naturally drawn to stories. When we meet a new person we tend to ask them questions; not just to learn their background, but to understand how it made them who they are today.
Potential customers want to get a feel for who you are as a person, because that is an indicator of what their experience will be like working with you.
Not everything you share in your real estate agent bio has to be directly related to your real estate industry knowledge. You can dive into your personal story, and explain how those experiences gave you skills that help make you the excellent agent you are today.
Here are a couple examples:
• Maybe a summer job as a teenager helped you discover a passion for sales.
• Maybe you fell in love with your town when you moved there, and that passion inspired you to help others make that area home and pursue a career in the real estate industry.
• Maybe you’ve come from a completely different professional background but the skills you developed in your previous career have helped you become a successful agent
Your bio doesn’t need to be restricted to the past, either. Facts about your family or personal life, volunteer projects, causes you’re passionate about, or what you like to do in your free time help present you as a complete person and make people feel like they already know you.